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RESTAURANT TECHNOLOGY, COMMERCE & LOYALTY

Delighting the World’s Most Devoted Fans

Unifying mobile ordering, loyalty, web, eCommerce, and marketing technology for a high-volume consumer brand.

2.1MLoyalty accounts
46%Purchase conversion lift
99.9%Mobile availability
Delighting the World’s Most Devoted Fans
The challenge

Create one dependable customer journey across fragmented restaurant technology.

Digital ordering, web, loyalty, commerce, email, restaurant data, and point-of-sale environments had evolved unevenly, creating inconsistent experiences for customers and operational friction for internal and franchise teams. The transformation had to support high transaction volumes, localized menus and promotions, content velocity, and a growing loyalty audience without sacrificing reliability.

Etelligens approach

Etelligens worked across research, experience design, mobile and web engineering, eCommerce, analytics, SEO, content platforms, and marketing technology to create a shared product roadmap. Mobile ordering and pickup flows were simplified, digital touchpoints were brought into a consistent design system, and location-aware experiences supported franchise-specific menus and promotions. The program also improved content-management workflows so internal teams could launch campaigns and product pages faster.

What we delivered

Connected capabilities, one accountable delivery team.

Strategy, experience, engineering, data, and operations were planned around the same business outcome rather than delivered as disconnected workstreams.

  1. Native mobile ordering and pickup experience
  2. Loyalty and customer-account journeys
  3. Corporate website and eCommerce modernization
  4. Location-aware menu and promotional experiences
  5. CMS and marketing-technology integration
  6. Analytics, SEO, performance, and release optimization
Measured outcome

Digital delivery tied to business results.

The connected platform supported 2.1 million loyalty accounts, a 46% increase in purchase conversion, and 99.9% average mobile availability. Beyond customer growth, the roadmap reduced software fragmentation and shortened the cycle for mobile releases, creating a stronger operating model for ongoing digital commerce and loyalty innovation.

  • 2.1M loyalty accounts with strong year-over-year growth
  • 46% purchase-conversion increase
  • 99.9% average mobile availability after launch
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What clients say about us

Trusted for responsiveness, delivery quality, and ownership.

Feedback from clients who have worked with Etelligens across application development, web platforms, branding, and complex software delivery.

01

Praised the team’s responsiveness, willingness to go beyond the agreed scope, and the quality of the completed application.

Joshua Harris
Joshua HarrisEtelligens client
02

Highlighted the quality of the website, strong troubleshooting, fast understanding of requirements, and a positive overall delivery experience.

Dean Edelson
Dean EdelsonEtelligens client
03

Commended the booking-application team for identifying overlooked issues, exceeding expectations, and delivering a polished finished product.

Dr. Matthew Maggio
Dr. Matthew MaggioEtelligens client
04

Said the team captured the brand’s identity effectively, communicated promptly across Western time zones, and earned continued work on product and service branding.

Joel Logic
Joel LogicEtelligens client
05

Described the team as highly capable and accessible, crediting them with rescuing a difficult software project and consistently going the extra mile to deliver on time.

Sarge
SargeEtelligens client
06

Highlighted faster-than-expected delivery, close adherence to requirements, and strong communication throughout the web-development project.

Christopher Sands
Christopher SandsEtelligens client
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