A good design should be essential for any website. An attractive design would bring more customers and therefore increases sales. A web design company provides specialized web design services. A web designer ensures that the design on the website creates usability, brand awareness. A good design should communicate to the customers the uniqueness of the brand or service being offered. Many businesses also approach mobile design companies to get powerful solutions for a mobile app design. This article will talk about certain guidelines or principles that a web design company should follow.
Principles
1- Don’t let the users Think
The website should be self-explanatory. The website should have fewer question marks. A website shall have the solution to a problem rather than discussing the problem. The website’s structure should be clear, navigating the user properly, and visually attractive to the eye. The goal is to make everything simple for the user that he/she doesn’t have to think before moving any step further. Every possible thing that the user is looking for should be included in the web design.
2- Don’t dissipate user’s patience
Many websites make a mistake by having features such as providing the service, and the user first needs to register, give an email id, etc. This sometimes irritates the user, and he/she may end up leaving the website. The goal is to make things easy, in which the user doesn’t need to put too much effort. Once the customer loyalty is built, then you can get the registration process done.
3- Grab the attention of the customer
Static and dynamic content is used in a website. The website designer must concentrate on making the content pictorial and eye-catchy. Short videos about the brand or service catch the attention of the customer.
4- Aim to have more feature exposure
A good interface design should be user friendly, such that it allows the user to explore the features with ease. The table of contents or the services should be at the top and visible. The user should be well-informed about the latest updates.
There should be a user-friendly interaction through the website.
5- Use effective writing techniques
The main key to attract customers is to use catchy slogans. Make use of search engine optimization (SEO) that inputs most searched keywords so that your website is able to reach on the top when a user searches for something. The content should be direct and short, and important words should be highlighted with bold or italics. E.g., instead of asking the user to ‘sign up,’ write ‘start now.’
With SEO and many other tools, your website can reach on the top in the google search engine. For that, the website should have a good web design.
At Etelligens, we provide you with certified and qualified professionals for web designing. So, get your dream website designed by the best team of web designers. Go through our website for more information.
