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Magento

In Etelligens we have a expertise of Magento implementations. We have adopt the magento palteform as one of the business opportunity to provide online stores to our customer.

The Magento ecommerce system has been adopted by approximately 150,000 online retailers ranging from smaller ecommerce websites to large multinational businesses such as Harvey Nichols and Samsung

Magento is an open source eCommerce solution. It comes with a variety of tools, necessarily for building a successful online shop. Magento offers a lot of built-in capabilities, such as promo pricing and coupon codes, detailed statistics, and SEO options.

As an e-commerce platform, Magento allows for features including product display options, mobile templates, transaction options, multi-store and multi-site functionality, user accounts and loyalty programs, product categorisation and shopper filtering, and discount and promotion rules.

As a web platform, Magento uses its own model-view-controller (MVC) model. The differences between the traditional model and Magento's model are the following:

  • The use of a layout file to control what's displayed on each view.
  • The use of "blocks" that can be inserted into any view easily via the layout.
  • The use of a model re-write system.
  • The use of plugin architecture on Zend based Observer pattern.

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